Plastic Free - OI Glass

Directed a vibrant video campaign for OI Glass, aimed at inspiring viewers to embrace the Plastic Free Diet by consciously opting for glass containers during their grocery shopping. The primary objective was to position glass as the preferred choice for packaging, fostering heightened awareness and promoting sustainable consumer behavior. Through innovative storytelling and meticulous direction, we successfully communicated the benefits of choosing glass, instilling a sense of responsibility and driving positive change in consumer habits.

Roles: Video Director